Enter.Dream.
Origins
MAD is a solid project based on the experience of three great benchmark companies in the world of culture.
SOM PRODUCE with deep knowledge of the Madrid Cultural sector with more than one million tickets sold annually, Layers of Reality for the creation and management of one of the first digital arts centres in Europe, IDEAL in Barcelona, and Stardust with their international vision and being one of the most important live show producers in Europe.
Nave 16 in Matadero Madrid
The only permanent centre in Madrid for immersive exhibitions.
2021 saw the project gain momentum with the selection of Nave 16 within Matadero Madrid, a formerly industrial space revitalized as a contemporary creation center, as the future home of MAD. This location offered historical significance and aligned with the vibrant cultural hub Matadero Madrid already represented.
Present
Since its opening, MAD has continued to evolve and grow.
It has established itself as a leading center offer immersive experiences in Spain, attracting visitors with its innovative exhibitions and diverse events. The center regularly presents new and captivating experiences, showcasing the potential of technology and artistic expression.
Our Mission
A new world waiting to be experienced
The merging point between arts, the most cutting-edge science and technology to offer you experiences that are totally different to whatever you have seen before. At Madrid Artes Digitales nothings is ever the same.
2,000 m2 of
exhibition space
1,200 m2 of immersive digital reality screens, a 300 m2 interactive room, 3 exhibition spaces and a virtual reality room are part of the largest digital experience centre.
Virtual
Reality
360º
Projections
MAD Lab artistic residency, innovative sound effects and the latest audiovisual projectors adapted to this new concept of experience.
Metaverse
Area
Our Values
Innovation
MAD is committed to supporting and showcasing innovative uses of technology in art. This includes exploring new technologies such as virtual reality, augmented reality, and artificial intelligence, and using them to create new and exciting artistic experiences.
Excellence
MAD strives to offer the highest quality experiences possible. This means working with world-renowned artists and curators, using cutting-edge technology, and providing a high level of customer service.
Accesibility
MAD believes that digital arts should be accessible to everyone, regardless of their background or experience. This means offering a variety of experiences that appeal to different audiences, providing educational resources, and making the center accessible to people with disabilities.
Inclusion
MAD is committed to creating a space where everyone feels welcome and valued. This means fostering a diverse and inclusive environment and promoting a culture of respect and tolerance.
Where to find us
Matadero Madrid
Matadero Madrid is the centre for contemporary creation of the Madrid City Council’s Culture, Sports and Tourism Area. Created in 2006 and located in the city’s former slaughterhouse and livestock market, these premises are of great heritage and architectural value.
In its different pavilions an extensive program is developed consisting of exhibitions, theatre, festivals, live music, cinema and audiovisual projects, conferences, debates and workshops, residencies for artists, educational programmes and activities for families. It is a live space for the enjoyment of culture and for artistic experimentation in the fields of visual, performing and scenic arts, design, literature, digital culture, architecture and many other creative practices.