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Enter. Dream.

Madrid Artes Digitales turns the emblematic Nave 16 of Matadero Madrid into the leading European centre in the creation of immersive experiences.

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Discover the secrets of the ancient Egypt.

Travel back 3,400 years in a unique immersive experience and explore the temples, treasures and secrets of ancient Egypt.

MAD, the only permanent centre in Madrid for immersive exhibitions

A new world waiting to be discovered. A space where art merges with the most cutting-edge science and technology to offer you experiences that are totally different to whatever you have seen before. At MAD nothing is ever the same.

2,000 m2
of facilities
1,200 m2 of immersive digital reality displays, an interactive room of 300 m2, 3 exhibition spaces and a virtual reality room make up the largest digital experience centre.

A dedicated space with 50 state-of-the-art virtual reality stations that operate independently, making it the centre with the most virtual reality stations in Europe.

MAD Lab artistic residency, innovative sound effects and the latest in audiovisual projectors adapted for this new experience concept.
2,000 m2 of facilities
Virtual Reality
Artistic Innovation
Matadero Madrid is the centre for contemporary creation of the Madrid City Council’s Culture, Sports and Tourism Area. Created in 2006 and located in the city’s former slaughterhouse and livestock market, these premises are of great heritage and architectural value.
In its different pavilions an extensive programme is developed consisting of exhibitions, theatre, festivals, live music, cinema and audiovisual projects, conferences, debates and workshops, residencies for artists, educational programmes and activities for families. It is a live space for the enjoyment of culture and for artistic experimentation in the fields of visual, performing and scenic arts, design, literature, digital culture, architecture and many other creative practices.

MAD, Centro de Experiencias Inmersivas is a solid project based on the experience of three great benchmark companies in the world of culture: Layers of Reality, responsible for the creation and management of one of the first digital arts centres in Europe, IDEAL in Barcelona; the deep knowledge of the Madrid cultural sector with more than one million tickets sold annually by SOM PRODUCE; and the international vision of STARDUST, one of the most important live show producers in Europe.

Upcoming exhibitions


The immersive experience

Step into the city that was a symbol of the emerging power of the Roman Empire. Discover the city, lifestyle, customs, gastronomy and live in first-person, as you would never have imagined, the tragic end brought to them by the fury of Vesuvius.

MAD Gift Card

Give the gift of a unique experience

A journey through time and space. Choose between 15€ and 30€ of credit. The person who receives this gift can use it during the usual process of buying tickets for any of our exhibitions.