Enter.Dream.
Enter. Dream.
Madrid Artes Digitales turns the emblematic Nave 16 of Matadero Madrid into the leading European centre in the creation of immersive experiences.
Discover the secrets of the ancient Egypt.
MAD, the only permanent centre in Madrid for immersive exhibitions
A new world waiting to be discovered. A space where art merges with the most cutting-edge science and technology to offer you experiences that are totally different to whatever you have seen before. At MAD nothing is ever the same.

2,000 m2
of facilities

Virtual
Reality
A dedicated space with 50 state-of-the-art virtual reality stations that operate independently, making it the centre with the most virtual reality stations in Europe.

Artistic
Innovation

2,000 m2 of facilities

Virtual Reality

Artistic Innovation

















MAD, Centro de Experiencias Inmersivas is a solid project based on the experience of three great benchmark companies in the world of culture: Layers of Reality, responsible for the creation and management of one of the first digital arts centres in Europe, IDEAL in Barcelona; the deep knowledge of the Madrid cultural sector with more than one million tickets sold annually by SOM PRODUCE; and the international vision of STARDUST, one of the most important live show producers in Europe.
Upcoming exhibitions
2023
The immersive experience
MAD Gift Card
Give the gift of a unique experience