MAD, Immersive Experiences Centre

Madrid Digital Arts, MAD, is an immersive experiences centre devised as a benchmark space for audiences of all ages within Madrid’s cultural proposal. MAD is also a laboratory to experiment, where high-quality content meets new technologies to fulfil culture’s needs: new languages, new audiences and soon, new opportunities all coming together in this immersive experience centre.

Madrid Digital Arts, MAD, is an immersive experiences centre devised as a benchmark space for audiences of all ages within Madrid’s cultural proposal. MAD is also a laboratory to experiment, where high-quality content meets new technologies to fulfil culture’s needs: new languages, new audiences and soon, new opportunities all coming together in this immersive experiences centre.

This is the ideal set up for art, science and technology to merge together.

MAD, Immersive Experiences Centre is a technology project based on the experience of three major companies in the world of culture: Layers of Reality, responsible for creating and managing one of the first digital art centres in Europe, IDEAL in Barcelona; in-depth knowledge of the cultural sector in Madrid, with over a million tickets sold every year by SOM PRODUCE; and the international vision of STARDUST, one of the most important production companies for live shows in Europe.

OUR MISSION

The mission for MAD, Madrid Digital Arts, is to draw our visitors closer to art, history and technology, creating a new relationship between society and new digital trends, standing as a worldwide benchmark in the field of arts and immersive experiences.

 

We want to make avant-garde digital experiences available to as many people as possible thanks to cutting-edge technology such as 360º projections, holography, augmented reality or virtual reality.

 

ENTER. DREAM.

MATADERO MADRID

MATADERO ENTRANCE

Matadero Madrid is the centre for contemporary creation run by Madrid City Council’s Area of Culture, Sport and Tourism. Set up in 2006 and located in the city’s former abattoir (matadero in Spanish) and livestock market, this venue is a heritage and architecture landmark. Its various spaces host an extensive programme of exhibitions, plays, festivals, concerts, films and audiovisual projects, conferences, conversations and workshops, artistic residencies, educational programmes and activities for families.

It is a vibrant place, dedicated to the enjoyment of culture, to artistic experimentation in the fields of visual and performing arts, design, literature, digital culture, architecture and many other creative practices.

A project by

Immersive Experience Centre