MAD is a solid project based on the experience of three great benchmark companies in the world of culture.

SOM PRODUCE with deep knowledge of the Madrid Cultural sector with more than one million tickets sold annually, Layers of Reality for the creation and management of one of the first digital arts centres in Europe, IDEAL in Barcelona, and Stardust with their international vision and being one of the most important live show producers in Europe.

Nave 16 in Matadero Madrid

The only permanent centre in Madrid for immersive exhibitions.

2021 saw the project gain momentum with the selection of Nave 16 within Matadero Madrid, a formerly industrial space revitalized as a contemporary creation center, as the future home of MAD. This location offered historical significance and aligned with the vibrant cultural hub Matadero Madrid already represented.


Since its opening, MAD has continued to evolve and grow.

It has established itself as a leading center offer immersive experiences in Spain, attracting visitors with its innovative exhibitions and diverse events. The center regularly presents new and captivating experiences, showcasing the potential of technology and artistic expression.